This blog is about the concept of maintaining a Clean CRM.  Simple concept to understand, complex to solve.  While most people in the CRM community agree that duplicate and Dirty CRM data is a problem, very little is being done about it.

I intend on changing that.

I’ve spent the last 3-4 years thinking about the problems and solutions surrounding cleaning CRM data as well as stopping it from happening in the first place.

My day job is the CEO of Broadlook Technologies.  Broadlook pioneered using the Internet as a dynamic source of data.  On that journey I’ve seen a tremendous amount of dirty data.

This site will be focused on strategies for keeping the CRM Clean. The content will be a combination of my own rantings as well as information that I find around the topic of Clean CRM.

Donato Diorio


Leave a Reply